UHasselt students take theory into the real world - Flanders Today

Over the next two months, 21 students from the Master’s of management programme will work with six family-owned companies to improve their business plans. With the help of the Business Model Canvas, a template designed for use on existing enterprises, the students will take a closer look at how each company operates and analyse their customer relationships and revenue streams.

“The group provided a very fresh look at our company,” says Stijn Lemmens, CEO of Euro-serre, one of the Genk companies taking part. “Their suggestions don’t necessarily have to generate more profit, but if they provide a better understanding of how our company operates, and of our customers, that is beneficial enough.”

Please find the article on Flanders Today